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John’s Work

SEO Manager
Walgreens, Chicago, IL
February 2012 – present

  • Develop and implement strategy across Daily Living, Photo and
  • Pharmacy business units for both e-commerce and store-side interests
  • Beating all revenue goals for three straight fiscal years at company
  • Maintain IT roadmap and work with IT managers to build SEO improvements
  • Manage local SEO and IYP interests through store feed optimization and working with third parties
  • Work closely on content strategy for Social, eHealth, Daily Living and Photo content
  • Educate project managers, creative personnel, copywriters and merchandisers about how to make SEO a part of their work
  • Co-manage site search (Endeca) strategy and operations
  • Develop UX ideas for across site for product owners

Sr. SEO and Social Media Manager
L2T Media, Evanston, IL
February 2009 – February 2012

  • Increased campaign analysis efficiency by installing a unique internal reporting program
  • Grew SEO program from 2 to 90 clients in 18 months
  • Built Social Media service offering from ground up and managed implementation
  • Developed programmatic system using keyword ranking data to determine monthly content focus for clients
  • Built SEO Evaluation product to serve as a stand-alone service or campaign launch guide for current and potential clients

Education
B.A. Business Administration
Illinois Wesleyan University, Bloomington, IL, 2004

Other Experiences
Current

  • Operating SEO consultancy
  • Launching wearable tech startup
  • Building dog walking software
  • Running idea forum for sharp people

Former

  • Management Trainee/Plant Supervisor with Cintas
  • Database Manager with Misumi USA
  • Freelance writer and consultant
Contact John